Spring - 2008

3/3/2008

Learn Skills that Matter at Business Battlefield Professional Development Event

 

Mixer...


Post-ADDY Mixer
April 10 at Allentown
Brew Works

Come hang out with all of the cool people as we celebrate the winners (and the non-winners) at our annual Post-ADDY mixer event. We’ll be hanging out in the High Gravity Lounge on the second floor. First drink is on the Ad Club, so you can’t beat that with a sharp stick! We’re even going to spring for munchies. The party gets under way at 6 p.m., so come be a part of it! RSVPs are needed for headcounts.

Register Here


 

 GLVAC welcomes new members

Welcome to our newest members who recently joined GLVAC:

  • Paula Hannam - Marketing Manager - LV Mall
  • Ken Bedi - Commercial Color
  • Hasanna Birdsong - Yellow Pages

Upcoming Event...


Learn Skills that Matter at Business
Battlefield Professional
Development Event

Business Battlefield Inc. provides leadership and team performance training that delivers results.  Join us on Thursday, March 27, 8:30-11:30 a.m., at Lehigh Valley College (Center Valley Parkway) for Boom! Business Improvement—A Dynamic Workshop. 

This session will find you exploring methods for optimizing execution, enhancing team performance, and improving leader effectiveness.  You will leave this session with valuable tools that will make you a more effective leader your next day on the job and the enthusiasm to put them into practice.  This dynamic innovation and improvement workshop is designed to help individuals and companies WIN on the Battlefield of Business!
           
Ad club members attend for only $25; non-member fee is $100.  Non-members who join the Greater Lehigh Valley Ad Club immediately following the workshop will save $75 on their new membership.
Register online today at http://www.glvadclub.org/


2008 ADDY Awards honor region’s creative talent


The Seventh Annual Greater Lehigh Valley Ad Club’s 2008 ADDY Awards took place on Friday, February 29 at the Brookside Country Club in Macungie. Two Best of Show Awards were presented, the first of which went to Bethlehem-based non-profit United Way of the Greater Lehigh Valley in the print category award for its public service poster campaign entitled “Change That Now” which was created by Spark of Bethlehem. The other award went to 401creative, ltd. of Allentown in the interactive category award for a Flash-based web site it created for client YWCA entitled “Week Without Violence.”

A total of 176 entries were submitted for this year’s event and a total of 117 awards were given out. A total of 13 Gold, 37 Silver and 65 Bronze awards were given out as well as two Silver Student ADDYs.

To order duplicate ADDYs, visit the GLVAC web site at http://www.glvadclub.org/. While you’re there check out the complete list of winners. To see images from the event by photographer Ken Ek, visit his web site at www.kenekphotography.com and click on the green Client Access button on the homepage to view a gallery of images. After you click on the image for ADDY Awards 2008, enter password 12073 to see all of the images.

CLICK HERE to see more pictures from the event in our photo gallery.


Ad Club supports Turning Point of the L.V. with design help


Last fall, GLVAC Board Member Erica Honeyman heard the request for design help go out from Turning Point, so she turned to the students in her design classes at Lehigh Valley College in Center Valley.

Student Kyle Laule volunteered to help the non-profit redesign various elements for its ongoing campaign entitled “Hurt” to help draw attention to abuse against women and the important, life-saving services the facility provides. As part of his October – December 2007 internship, Kyle lent his time and talent to create posters, brochures and fliers.

His creative work was so good that the ADDY judges awarded the campaign’s poster a Silver award at the recent ceremony in Macungie. Internship supervisor and Communications Director Jennifer Mack said of Kyle: “He was diligent and enthusiastic and used his talents and creativity to really run with two of the projects we asked him to undertake: creating a potential logo and redesigning a brochure. Kyle made a great contribution by objectively evaluating our current literature and posters, and brainstorming ideas to develop a potential branding look that people can identify as being synonymous with Turning Point. As we enter our 30th year as an organization and continue to change and grow, such input is invaluable.”

Kyle is now a graduate of the college’s Visual Communications program and is presently looking for a career in his field in the Wilkes-Barre Scranton area.

So if anyone knows of career opportunities up north, please let Erica know so she can pass them along to Kyle.


Join us for "Brand Masters"
A panel of branding experts discuss how to brand your business, no matter what size your company may be.  Admission is free, but you must register!

Location:
1867 Room, Tompkins College Center
Cedar Crest College - Allentown, PA

Date:
4/13/2010 7:00:00 PM

2010 Addy Awards2010 ADDY Awards
Resource Center

See photos from the ADDY Award Ceremony.
CLICK HERE