The Education Committee   

From: William Childs; Co-Chair Education Committee...

I’ve been involved with the GLVAD Club since its inception. Next to my passion for great design, is my love for educating the next generation of marketers and designers..
 
At our first meeting back in 2000, while Pat and I were working at Adams Outdoor, we discovered our mutual distaste for all things mediocre.
 
So, it was only natural that we ended up on the Education Committee. Our approach is very simple. We share our passion for great messaging and design to anyone who expresses an interest. We openly share the knowledge we’ve experienced ourselves in our twenty-plus year advertising/marketing/design careers. The talks mix humor, with real life experiences, and a helping of tough love.
 
Georgia Castellano, a Moravian College Art Major summed it up best when she wrote.

“Their presentation was full of ideas and things to be inspired by. After listening to them,
I feel I have more confidence that I can be a creative designer.”
 
The response we receive is very humbling.  As part of our continued outreach we’ve always include a monetary donation to the school or university at which we speak.  We donate the money to the department with no strings attached.  Pat and I are honored to be able to share our knowledge and experiences through our work on this committee.
 
If you would like to learn more about having a presentation at your school or business,
Please contact us and we’ll be glad to set one up.

Survival of the Fittest
September "Lunch and Learn" Event

Just like in the wild, business is about survival of the fittest. But becoming the fittest is no easy feat, especially in a struggling economy in which clients’ expectations are higher, budgets are lower and competition is fierce.

Dawn G. Lennon, author of "Business Fitness: The Power to Succeed – Your Way" and founder of Big Picture Consulting, will show you how to make sure your business is fit and built for long-term success.

Come early to network with colleagues and discuss the ways you contribute to help keep your business in tip-top shape...

Thursday, September 23
11:45 am to 1:00 pm (doors open at 11:30)
Cedar Crest College - Tompkins College Center, Room 1867

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Turning Silver into Gold
How to Profit in the Baby Boomer and Senior Marketplace
October "Lunch and Learn" Event

Baby Boomers and Seniors make up over 25% of the population, own over 77% of the country's financial assets and have a greater discretionary income than any single group in America.  As the word "retirement" seems to be getting retired with this active and vital population, how can we go about reaching them with the proper message in the proper venue?  And how do we meet their interests and educate them on everything from technology and the Internet, dealing with loneliness, civic engagement and even safe sex?!

Stuart Rosenthal from The Beacon Newspapers, focused on people over 50, and Dr. Mary Furlong, author of "Turning Silver into Gold" (Available at Amazon.com) will discuss the topic of connecting with Boomers and Seniors and engaging them in ways you probably have not considered!  Did you know that this demographic buys more TOYS than all other groups combined?  Did you know that the fastest growing segment of social networking is people over 55?

Come early to network with colleagues and feel free to stay later and speak informally with Stuart and Mary after the event.

Thursday, October 21
11:45 am to 1:00 pm (doors open at 11:30)
Northampton Community College Southside Campus
Fowler Center - Bethlehem, PA

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Other Upcoming Events:
November "Media and More Auction"
December "Holiday Mixer"

Stay tuned for event details - Sign up for the GLV Ad Club newsletter

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Greater Lehigh Valley Ad Club News...
At the American Advertising Federation's national conference in Orlando, Florida, it was announced that the 2010 AAF District 2 meeting will take place in the Lehigh Valley!  This is a wonderful opportunity for us to host AAF affiliates from New York, Philadelphia, Washington DC, Baltimore, Pittsburgh and more.

If you are interested in joining the Ad Club or if you have any questions about membership, please contact us.  Not ready to join?  That's OK!  We can always use your help on one of our many committees whether you are a member or not.